Conversion Rate Optimization

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.

Conversion rate optimization shares many principles with direct response marketing – a marketing approach that emphasizes tracking, testing, and on-going improvement. Direct marketing was popularized in the early twentieth century and supported by the formation of industry groups such as the Direct Marketing Association, which formed in 1917.

Like modern day conversion rate optimization, direct response marketers also practice A/B split-testing, response tracking, and audience testing to optimize mail, radio, and print campaigns.

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Instapage is making personalized digital advertising easier for teams and agencies by providing a powerful end-to-end solution for quickly building, integrating, and optimizing landing pages.
4.9 (8)
UAT Score : 88
Unbounce has helped digital marketers and agencies increase website and campaign conversions. Unbounce’s landing page and conversion marketing platform allows marketers to quickly create, launch and test high-converting landing...
4.8 (6)
UAT Score : 90
Monetate Test & Segment™ is the best-in-class testing and targeting solution designed and built for marketers. The solution combines an easy-to-use interface with a powerful backend testing and segmentation...
4.6 (4)
UAT Score : 84
Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into...
4.5 (4)
UAT Score : 86
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Visual Website Optimizer (VWO) is a leading website optimization and testing platform used by more than 4000 brands in 90 countries to analyze web activity and increase conversions. Companies...
4.5 (2)
UAT Score : 85
Omniconvert is conversion rate optimization tool which allows marketers to deploy A/B tests, surveys and personalization solutions without any IT help. The tool has been build...
4.5 (1)
UAT Score : 84
Evergage’s cloud-based platform empowers marketers to increase engagement and conversions of website visitors and users through real-time personalization based on deep behavioral analytics…without the need for developers. ...
5.0 (1)
UAT Score : 83
User engagement is the key to convert your visitors into customers. You must have something that would let the visitors stay on your website, guide them towards their next...
0.0 (0)
Widgefy – interactive widgets for your website. Currently we offer a sidebar widget, which main feature is an interactive calculator. Presence of this interactive calculator alone, could boost website...
0.0 (0)
Taggstar delivers real-time product messaging on retail websites to turn browsers into buyers. Our messages highlights what other shoppers have bought, including popularity, trending, scarcity and promotional messages, encouraging...
0.0 (0)
69 results - showing 1 - 10  
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