Innovid, a video marketing platform recently announced the acquisition of real-time data intelligence company Taykey. Financial terms of the deal were not disclosed.
This acquisition will help companies to understand the relation between relevant content and ad performance.by combining Innovid’s video engagement and performance data with Taykey’s dataset of contextual intelligence across millions of billions of digital activities per day.
Quotes from Zvika Netter, CEO and co-founder of Innovid
"There is massive opportunity for marketers to gain higher performance by leveraging real-time contextual intelligence for video content as a factor in how they plan, optimize, and ultimately deliver video creative at scale," said, in a statement. "That's why this acquisition is so exciting for us. It enhances the breadth of insights that Innovid's media-agnostic platform already delivers to brands, drives more effective video marketing, and provides an additional input for data-driven video strategies."
Quotes from Amit Avner, CEO and founder of Taykey
"Taykey's mission has been to provide companies with actionable intelligence by analysing hundreds of millions of digital activities in real time. We are thrilled that this powerful dataset can now be activated across the world's largest video marketing platform, serving over one third of all video ads."
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